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Showing posts from September 4, 2010

I Do Not Think That Means What You Think It Means

Recently, I've been seeing a lot of commercials that, superficially, seem to say one thing* but also saying another much less flattering thing. This cracks me up, because it seems like, if I'm seeing these things, shouldn't the people who get paid a lot of money to create the commercials see them, too? But let me give some examples, so you can see what I'm talking about: 1. The Swiffer Commercials Look, I love Swiffer. I use Swiffer (the plain ordinary wipe-on-a-stick ones, not the crazy jet ones). But this series of commercials is way screwed up. Take a look: There's a whole series of these, in which the broom or mop essentially stalks the woman (never a man, notice) who has switched to Swiffer. On the surface, oh, ha ha, the broom and mop are sad that you left them. What a cute-ish commercial! But even if we set aside the fact that the commercial is essentially making light of stalking behaviors (since stalking by a broom is, you know, not very likely), th