The new FTC rules on endorsements have caused a bit of a stir around the online writing community, because they apply to bloggers as well as to corporations. Basically, if you haven't heard, the new endorsement rules require bloggers reviewing a product (including a book) to disclose if they got the book for free.* That's pretty much it. There's a lot more detail, and some fine distinctions as to who is considered an "endorser" of a product, and who is just a consumer blabbing about a personal experience, but the long and the short of it is that, if you get the product for free, you should mention that when you write about the product on your blog.** If you think about it, the new rule*** makes sense. If I'm reading a blog about books and the blogger has gotten a bunch of books from a publisher for free, that's relevant information. Most blogs are run by individuals and their ties to corporations are not obvious. I wouldn't know, necessarily, that ...
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